1. Optimize Title and Meta Description

The title and meta description are the first elements users see on Google. They significantly influence whether someone clicks on your page. In Framer, you can set individual SEO settings for each page.

Choose a concise title with your main keyword and craft a short, inviting meta description with a maximum of 160 characters. Make sure it matches the content and piques interest.

2. Use a Clean Header Structure (H1–H3)

A clear hierarchy of your headings helps not only your readers but also Google to better understand the content.

Each page should contain exactly one H1—usually the main title of your article. Subtopics are set as H2, with finer divisions as H3.

Example:

• H1: SEO Tips for Framer Websites

• H2: Optimize Meta Data

• H3: Why Title Tags Are So Important

3. Add Alt Texts to Images

Search engines cannot see images, but through alt text, they understand what the images are supposed to depict.

Alt texts improve your page's findability in image searches and ensure accessibility. Make sure the text describes the image content and includes a relevant keyword when appropriate.

4. Use HTML Tags Correctly

Even though Framer works visually, HTML is used in the background. A clean HTML structure enhances your SEO performance.

Use appropriate tags for headings (<h1>, <h2>, <h3>), <p> for paragraphs, and <ul> or <ol> for lists. Avoid merely styling text as <div> or <span> when it has a different semantic meaning.

5. Use Aria Labels for Accessibility

Aria labels make your page more understandable for screen readers and improve user experience for people with disabilities.

They are particularly useful for buttons, icons, or links that do not include descriptive text. A correct Aria label could look like this:
<a href="/contact" aria-label="To the contact form">

6. Optimize Texts with Keywords

Write for people, but keep Google in mind. Consider which keywords fit your topic in advance, and use them strategically in the text—especially in headings, the first paragraph, and image descriptions.

Ensure a natural integration. Google can detect if text is over-optimized. A keyword density of about 1–2 percent is a good benchmark.

7. Set Internal and External Links

Links help Google understand the structure of your site. At the same time, they offer value to your visitors and guide them through your content.

Link to other relevant pages within your website (e.g. services, additional blog articles) and occasionally include links to trusted, external sources. Ensure you use meaningful anchor texts—so no "Click here" links, but rather, e.g., “learn more about Framer CMS.”