AI Search Optimization
We improve the content, entity signals, technical structure, and external consistency that help AI systems understand what your company does and use your information more reliably.
Buyers increasingly encounter answers directly inside Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and other generative systems. To appear accurately in those experiences, your company needs clear, accessible, consistent, and well-supported information.
AI search optimization builds on strong SEO rather than replacing it. If important pages cannot be crawled, understood, or trusted, AI visibility starts from a weak foundation.
The terminology is still evolving. We use AI search optimization as the umbrella outcome: helping systems understand, retrieve, and use your information more accurately.
AEO improves how clearly a page answers specific questions. That includes direct answer structure, useful formatting, supporting evidence, and technical markup where appropriate.
The content becomes easier to extract as an answer instead of reading like generic marketing copy.
GEO focuses on how your company is represented across generative search and answer systems. That involves your website, company facts, service definitions, expertise, and external sources that corroborate those claims.
AI systems have a clearer basis for identifying your company and distinguishing it from competitors or similarly named entities.
There is no single GEO or AEO switch. AI visibility depends on content quality, technical access, entity clarity, supporting evidence, and how consistently a company is represented across the web.
Buyer questions & prompt themes
We identify the questions buyers ask and the topics your company can answer with real expertise and evidence.
Answer-ready content
We restructure important pages so questions are answered clearly, directly, and with the context needed to support the claim.
Entity & company consistency
Company name, services, people, locations, and other core facts should be represented consistently across relevant sources.
Technical accessibility
Semantic HTML, structured data, internal linking, crawlability, canonicals, and other technical signals help systems access and interpret the content.
First-party evidence
We strengthen vague pages with useful specifics, expert context, original information, proof, and clearly attributable claims where available.
Visibility measurement
We track a stable set of prompts over time and compare mentions, citations, source patterns, and answer framing instead of relying on isolated screenshots.
The clearer and more consistent the underlying evidence, the easier it is for systems to understand who you are and what you are relevant for.
The result
The goal is to make your business easier to identify, understand, retrieve, and verify across search and AI systems.
Measuring GEO
We do not judge performance from a single AI answer. We track changes across a fixed set of relevant questions.
Visibility
For how many relevant questions is your company mentioned?
Sources
Which of your pages are used as sources by AI systems?
Competition
Which competitors appear more often and in what context?
Brand perception
How is your brand described in the answers?
AI answers change depending on the platform, timing and question. That is why we compare repeated measurements instead of individual screenshots.
Our AI visibility platform
With GEO Audit, we measure whether and how your brand appears across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. You can see where your brand is mentioned, which sources are cited, how competitors perform and how your visibility changes over time.
Based near Cologne, Germany
Webnity X is based in Bergheim in the Cologne region. We work with companies across Germany, the DACH region and internationally on SEO, GEO and AI visibility.
GEO strategy & implementation
Founder & Managing Director
Niklas Hass combines SEO, GEO, web development and AI and leads projects from analysis through technical implementation. This keeps strategy, content, schema and website changes connected from the start.
Programmatic SEO is a separate service. It creates scalable page systems from validated data and search patterns. AI search optimization improves how existing company information and content are understood. The two can support each other, but they solve different problems.
You can find a detailed explanation of how this works on the dedicated service page.
Explore programmatic SEOWe decide which topics and prompts matter commercially and what a useful improvement would look like.
We compare your website, company information, structured data, and relevant external sources to find inconsistencies and evidence gaps.
We separate blocking technical issues from content improvements, entity work, and longer-term authority building.
We update content, structure, structured data, internal links, and other technical or entity signals within the agreed scope.
We rerun the same prompt set over time and use the changes in mentions, citations, and answer framing to determine the next priorities.
The right engagement depends on whether you need a baseline, a focused implementation project, or continuous measurement and improvement.
Establish where your brand appears today and what is limiting visibility.
Starting at $2,490One-time
Includes
Common starting point
Implement the highest-priority content, entity, and technical foundations identified in the audit.
Starting at $3,490One-time
Includes
For companies that want ongoing measurement, content refinement, source development, and changing AI-search behavior monitored over time.
Starting at $1,990/monthMonthly
Includes
Mentions, citations, and recommendations cannot be guaranteed. Pricing depends on the number of markets, services, prompt themes, and implementation requirements.
Because we do not separate analysis, content and technical implementation.
Our own software instead of guesswork.
GEO Audit measures visibility, competitors and changes across five AI platforms.
Implementation directly in your website.
We can improve structure, content, schema and technical SEO ourselves instead of stopping at recommendations.
SEO and GEO as one system.
We optimize traditional search and AI answers together instead of treating them as two separate strategies.
AI search optimization is the work of improving how clearly a company and its content are understood, retrieved, mentioned, and cited across AI-powered search and answer systems. It can include SEO, entity work, answer-focused content, structured data, source development, and recurring visibility measurement.
GEO focuses on how a company, brand, or source is represented inside generative search and AI answers. In our work, GEO sits inside the broader goal of AI search optimization rather than being treated as a separate magic technique.
AEO improves how directly and clearly content answers specific questions. That can include page structure, concise answers, supporting evidence, formatting, and technical markup.
SEO primarily improves discoverability and performance in search engines such as Google and Bing. AI search optimization adds the question of whether generative systems understand, mention, cite, or recommend the company accurately. The two share technical and content foundations but are not identical.
No. AI systems choose and synthesize sources dynamically. We can improve the clarity, accessibility, consistency, evidence, and authority surrounding your company, but no agency can guarantee a specific mention or citation.
We define a stable prompt set and repeat it over time across selected systems. We can track prompt coverage, brand mentions, citations, answer framing, and source patterns rather than relying on one-off screenshots.
Not necessarily. We usually improve the pages that are vague, inconsistent, poorly structured, or missing evidence. Useful existing content should be strengthened rather than replaced for the sake of rewriting it.
Technical fixes can be implemented quickly, but changes in external sources, entity consistency, citations, and AI-system behavior can take longer and vary by platform. We do not provide a universal visibility timeline.
Our AI Visibility Audit starts at $2,490, the AI Search Setup starts at $3,490, and ongoing AI search optimization starts at $1,990 per month. Final scope depends on markets, services, prompt themes, content needs, and implementation requirements.
AI search optimization improves how a company and its information are understood across search and generative systems. Programmatic SEO creates scalable landing-page systems from validated data and repeatable search intent. They can support each other, but they solve different problems.
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